How to Become a Regional Expert

Become known, trusted and sought after Wednesday September 16 | 8am AWST/10am AEST | Free for the first 200

A free 90-minute workshop for regional creatives, consultants and service providers. Get paid for your brain, not your hours.

A practical positioning workshop to become known, trusted and sought after for what you do best, without being limited by your postcode.

Hosted by Tori Kopke — regional business strategist and multi six-figure consultant. Hundreds of women coached over the last decade. This is what is working in 2026.

Wednesday September 16 | 8am AWST/10am AEST | Free for the first 200

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You’re booked out. Respected. Clients love you. AND You have hit a ceiling. 

If your business still relies on your personal availability, word of mouth or constantly explaining why you’re different, you haven’t fully turned your expertise into authority yet.

And that matters if you want to scale.

Because becoming the go-to expert isn’t about posting more, shouting louder or trying to become internet famous.

It’s about deliberately positioning yourself so the right people understand:

What you do.
Why it matters.
Why you’re different.
And why you are the person they should come to.

This is an action-packed workshop where you’ll identify the positioning, message and visibility moves that will take you from doing brilliant work to being known for it.

What we're actually doing in the room

Part 1: What do you want to be known for?

We work through the authority framework and identify your biggest opportunities. Everything from creating a leveraged offer so you are paid for your brain, not your time. To the messaging you need to be using to elevate your positioning. To the levers YOU need to pull in YOUR business.

Part 2: The Authority Leap

Then we’re going to turn everything you’ve uncovered into your own customised authority plan.

Using my Authority Leap AI tool, you’ll take the strategic work you’ve completed in the workshop and generate a personalised plan showing you:

  • Your authority gap
  • Your core message
  • Your visibility priorities
  • Your next moves

This workshop doesn't hand you a template and wish you luck. It walks you through the thinking first, then uses AI to build your next steps. You leave with something solid, not another half-finished folder on your desktop.

I want this!

When the mic drops, and your authority clicks together- finally.

Real results. Real revenue.

Emma- Em and Co Consulting

"With her support and straightforward advice, I scaled one business to six figures within 6 months, added 2 team members, and streamlined my offers and I even began a new business venture that Tori has helped guide me to ensure it aligns with my goals and values."

Hayley- The Rural Naturopath

"The community of other women is something unmatched, everyone is so supportive and wants everyone to succeed in business. Tori’s support is next level as well. I’ve never been in a mastermind where I’ve had this level of support."

Sophie- The Bedford Bar

"Tori has unearthed opportunities that I never saw coming and has been a huge catalyst in growing my business. In the year of working with Tori, I have 3X my revenue and I am excited for where the next 12 months will take us.  Thank you Tori for being you!"

Hi, I’m Tori!

I have spent the past 9+ years helping hundreds of rural and regional women grow profitable, sustainable businesses. I’ve supported women across regional Australia to increase revenue, create jobs, strengthen local economies and build businesses that work around real life, not the other way around.

Having built my own multi-six-figure business from regional WA while raising a family and running a farm, I know firsthand what it takes to grow a business outside the city bubble. My work is deeply rooted in practical strategy, lived experience and a genuine passion for seeing regional women win.

This is for you if...

  • You’re already bloody good at what you do, but you’re not as known for it as you should be.
  • You’ve built a successful service business and you’re ready to become the name people associate with your expertise.
  • You’re well known locally or get plenty of referrals, but you want your reputation to travel beyond your existing network and postcode.
  • You want your pricing, offers and opportunities to reflect the actual level of expertise you bring to the table.
  • You’re ready to stop being one of the options and start becoming the obvious choice

This is not for you if...

This probably isn’t for you if:

  • You’re brand new to business and still figuring out what you sell and who you help.
  • You want beginner marketing advice, more content prompts or 3 EASY HACKS TO GO VIRAL™.
  • You want AI to do the thinking for you. The Authority Leap uses AI to sharpen your expertise, not manufacture it.
  • You’re perfectly happy relying entirely on word of mouth and your existing network.
  • You want to be known as an expert without developing a clear point of view or becoming more visible for what you know.

This is for experienced business owners who’ve already done the hard part: becoming bloody good at what they do.

Now we make sure people know it.

I am ready for this!