Using Social Proof to Grow your Business in 2022

Social proof is one of my favourite things to use in business. It is such a powerful tool and it brings out the FOMO factor where people feel like they are missing out because they see other people using your product or tool.

Social proof is a tool you use in selling that shows others are using your product or service and is extremely powerful because of our instinct to trust others who have a shared experience or result we are after.