Creating and Leveraging Expert Status

Expert status and creating and leveraging it is so important in todays online climate.

It's so easy to wake up and say 'alright, I'm an expert' but how do you ensure you are not buying from an industry blow in and you are presenting yourself as more than an industry blow in.

I think that the more we see people calling themselves experts, the more our customers are going to get savvier and smarter and we need to hold onto the expert status as TRUE experts!