Behind the Rebrand: From the Power Project to The Regional Experts

When I first launched the Power Project, it was never meant to be what it became. I had a nine-month-old, five hours of childcare a week, and a simple question: How do I run a six-figure business with five hours?

The Power Project was born in those blurry newborn days. It served its purpose, but over time, something became clear. The women joining me weren’t just looking for six months of support. They were staying. Twelve months. Eighteen months. Years. Because business growth isn’t a quick project—it’s an ongoing evolution.

That’s why I knew it was time to step into the next chapter.

The Regional Experts.

This isn’t about burning the old down. It’s about refining the vision. It’s about recognising that the women I work with aren’t just “growing” their businesses—they’re stepping into thought leadership, visible authority, and category-of-one positioning.

And that shift matters.

Getting Paid for Your Brain, Not Your Hours

Here’s the truth: most women come into business with a corporate mindset. They’ve been trained to exchange time for money. But scaling sustainably requires a different approach.

It means shifting from “I’ll do more hours” to I’ll lead with my expertise.

It means creating offers rooted in frameworks, processes, and thought leadership—not just more deliverables.

Because when you’re known for your brain, your opinions, and your unique way of doing things, you break free of the time-for-money trap. That’s when you can charge for your brilliance, not your hours.

The Visibility Mistake Everyone Makes

Let’s talk visibility.

It’s tempting to chase trends, jump on the latest reel audio, or hope a viral moment will do the heavy lifting. That’s the hamster wheel so many business owners get stuck on.

But visibility without thought leadership is empty. It won’t sustain you.

The real question isn’t, Am I posting enough?

It’s, Am I leading conversations?

Are you known for something? Do people associate your name with a clear message, a strong opinion, or a framework that matters? Because that is what makes visibility powerful.

Thought Leadership is a Spiral, Not a Checkbox

One of the biggest shifts my clients experience is realising that thought leadership isn’t a “set and forget” exercise.

Yes, you’ve done the niche exercise. Yes, you’ve mapped your ideal client. Yes, you’ve refined your offers. But here’s the thing—each time you revisit it, you find more clarity.

It’s not a circle. It’s an upward spiral. Every time you go back, you’re elevating. Sharpening. Dialling it in.

That’s how you build a category-of-one brand. That’s how you stop blending in.

A Practical Visibility Plan

Here’s what I believe: visibility should be practical, repeatable, and aligned with your business model. Not exhausting. Not overwhelming.

For me, the podcast is my anchor content. It’s the big thought leadership piece that I can repurpose across platforms—blogs, carousels, reels, newsletters. One piece becomes twenty. That’s the Master Content Blueprint I teach inside the Regional Experts.

This isn’t about doing more. It’s about making one strong piece of content work harder for you, so your message is amplified without burning you out.

The Impact of Being Known

When you commit to pairing strong positioning with smart visibility, here’s what happens:

Better clients. 

They come to you pre-sold, already trusting your expertise.

Better opportunities. 

Media, collaborations, speaking gigs—doors open because you’re recognised.

Better lifestyle. 

You’re no longer stuck on the content hamster wheel. Your brand does the heavy lifting.

And for regional business owners, this impact is amplified. Because in the country, your reputation travels fast. Authority sticks. And leadership gaps are ready to be filled by the women willing to step up.

Being known isn’t about ego. It’s about service. It’s about stepping into your category of one so you can serve at the level you’re meant to.

Your Next Step

If this has you thinking, “I’m ready to go from semi-known to the go-to,” then it’s time to step into The Regional Experts.

This is where we build your authority, refine your positioning, and create a visibility plan that actually sticks. It’s high-touch, deeply supportive, and designed to fast-track you into being recognised as the obvious choice in your field.