Create 24 pieces of content with master content

After 7 years of business, through two maternity leaves, juggling life, family and farm. I still manage to show up and consistently create content for my audience.

I don’t make any secret about how passionate I am about repurposing content AND utilising support. These two things mean I can show up authentically, consistently, and in a way that really benefits my overall business growth. 

If you are still writing content ​​​​​​​​“the old fashioned way” where you write captions for photos or graphics, but finding you are either posting on the fly or getting burned out from the hamster wheel of production…  I’ve developed a really solid system to create a lot of content quickly across multiple mediums in different formats. ​​​​​​​​

The Master Content Blueprint. It’s how I take 1 piece of master content and turn it into 24+ pieces. ​​​​​​​​

My process starts with master content, this could be a blog or a podcast. Then it breaks that big piece of content into bite sized pieces. Everything from reels to captions to carousels. 

I truly believe creating master content is key to working smarter, not harder. There are so many benefits to master content that go beyond the ability to just repurpose it.

Master content allows you to get really clear on your messaging. If you are practising long form content on a consistent basis, it means your message gets clearer every time you produce new content. 

Master content up levels your expert status. When you have gone to the effort to publish blogs or a podcast or long form articles, you are naturally going to hold more weight as an expert.

Your audience really gets to know you. Your audience is going to connect with you so much more if they are able to consume longer pieces of content, in comparison to only getting snippets of you on socials.

You are giving your audience the opportunity to binge and really dive deep. Think of how many times you are reading a blog, then you move to the next and the next and the next. Or you are listening to a podcast and it automatically jumps to the next episode. Master content in it’s own form is a very powerful tool for bingeworthy content. 

​​​​​But as I said, a key part of my content production is my VA.

She is worth her weight in gold when it comes to implementing The Master Content Blueprint!​​​​​​​​ I do try to batch my master content so she can then batch her repurposing. This makes us both more efficient, allows us to fall into flow and really work in our zone of genius!

​​​​​​​​​​​​​The Master Content Blueprint is what I have put together that gives you over 135 content themes. Helps you identify how your content works in your business. Outlines repurposing methods. And ultimately helps you start moving forward to working smarter as a thought leader.

WANT TO TALK MORE ABOUT HOW YOU CAN UTILISE THE MASTER CONTENT BLUEPRINT? THEN LET’S HAVE A CHAT!